How to approach European Buyers as part of B2B Events Planning

SIPPO invited its BSOs partners such as CEPEX, GICA, CCIT, APIA and GIPP to this certified training which took place at CEPEX’s headquarter.

 The BSO’s management team which are liable to contact European buyers directly or, which are responsible for extern expert’s recruitment, have benefited of various thematic modules and practical exercises that were conducted by the IPD experts.

The focused subjects are:

-        Requirements and experience Assessment

-        Marketing channels

-        Contacts database

-         Direct contact externalization with buyer

-        “Sales” and Direct Contact with Buyers for the B2B Preparation; Expectations and Intercultural Challenges - Selling Technique.

By the end of this training, candidates have found it very satisfactory for their skills development and the know-how received that will be useful for them and for their institutions in the future.