Ukraine
SIPPO Strategic Regional Workshop - Teams Collaborate on Future Export Strategies
Tirana, Albania – February 7, 2025 – SIPPO teams from six countries convened in Tirana, Albania, from February 3-7 for a crucial Strategic Regional Workshop focused on shaping export promotion strategies for Phase 3 (2026-2029) of the program. SIPPO representatives from Ukraine, Serbia, North Macedonia, Bosnia and Herzegovina and Albania participated in the intensive MSD workshop.
The workshop centered on refining SIPPO country strategies, prioritizing market system and function interventions, and developing targeted approaches to bolster the national export promotion ecosystem. SIPPO country teams engaged in diagnosing system underperformances, validating sustainability challenges, and crafting concrete intervention strategies. Leveraging the Sustainability Analysis Framework, country teams identified key priority areas and structured strategies aimed at driving significant positive change within their respective national export ecosystems for the upcoming program phase.
SIPPO country teams extends a special thank you to SIPPO Albania for their hospitality, and to the SIPPO Global Service Team for their expert facilitation and guidance.
The SIPPO team expressed gratitude to all participants for an insightful and collaborative workshop, emphasizing the strong team spirit. All participating country teams look forward to translating the valuable insights gained into actionable Country strategies to further strengthen their countries' export ecosystems.
SECO Economic Cooperation and Development
Swiss Import Promotion Programme (SIPPO)
Swisscontact
